BLACKPINK's Jennie posted a photo in 2023 of herself sitting at the edge of Lincoln's Rock cliff in Australia's Blue Mountains with her feet dangling dangerously over the edge, which unexpectedly made the scenic spot a global viral sensation. The Instagram post received millions of likes before deletion, but had already been widely shared across multiple international platforms. Following the photo's circulation, visitor numbers surged dramatically, with approximately 2,000 visitors per day at peak times, overwhelming the narrow access road and parking lot with capacity for only 16 vehicles. Many tourists flocked to capture photos from the same angle as Jennie's iconic image. In response to safety concerns and environmental damage, the Blue Mountains City Council temporarily closed Lincoln's Rock in January 2024 to develop a long-term management plan. The site is located within a UNESCO World Heritage-listed area that encompasses eight nature reserves and holds over 22,000 years of Aboriginal history. The region is also home to fewer than 8,000 endangered glossy black cockatoos remaining in Australia, with environmental experts reporting that increased tourism is driving these birds away from lowland vegetation areas that are their primary food sources. However, local business owners have expressed opposition to the closure due to direct impacts on their income. Authorities are now considering various solutions including installing protective barriers, limiting daily visitor numbers, and implementing designated visiting hours to balance conservation needs with economic interests.