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IVE's Jang Wonyoung Attends Dr.Althea Flagship Store Brand Experience Event

Published 2026.07.02

By Cely Editor

IVE's Jang Wonyoung Attends Dr.Althea Flagship Store Brand Experience Event

The derma skincare brand Dr. Althea held a press day at its flagship store in Hannam-dong, Seoul on June 30. Jang Wonyoung, a member of K-pop group IVE who was appointed as the brand's muse and global model in March, attended the event. Wonyoung participated in photo call sessions and media interviews, sharing her thoughts on her role as brand ambassador and the products. The Dr. Althea Hannam flagship store, which opened in November last year, is a brand experience space equipped with areas for trying products and a spa offering customized skincare management programs. Dr. Althea recorded annual revenue of 300 billion won last year and achieved cumulative sales of 192 billion won from January to April this year. The company aims to achieve 700 billion won in annual revenue this year while pursuing global market expansion and enhanced brand competitiveness.