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Musinsa Launches Collaboration Collection with Girl Group Hearts2Hearts and Opens Pop-up Store

Published 2026.07.02

By Cely Editor

Musinsa Launches Collaboration Collection with Girl Group Hearts2Hearts and Opens Pop-up Store

Fashion commerce platform Musinsa has announced a solo launch of a collaboration collection with girl group Hearts2Hearts to commemorate the release of their second mini-album 'Lemon Tang.' The Musinsa Standard collaboration collection features short-sleeve t-shirts in 8 designs that incorporate the artwork of Hearts2Hearts' official character 'Hayueha' and the lemon concept from the new album with member-specific character elements. A collaboration pop-up will operate at Musinsa Mega Store in Seongsu until next month (August 7), showcasing the new album and member photo cards in the K-pop artist collaboration space on B1 level, and providing a direct purchase area for collaboration t-shirts at the Musinsa Standard store on the 3rd floor. Official merchandise including photo cards, symbol brooches, and figure keychains will be available for pre-order on Musinsa's online store from July 2-12. A Musinsa representative stated, "This collaboration is an example of expanding Hearts2Hearts' music and character IP through fashion, physical space, and online store experiences," expressing hope that fans will experience the new album concept multidimensionally through various touchpoints.