ATEEZ has released their 14th mini album 'GOLDEN HOUR : Part.5' on the 26th, with the title track 'BAD' leading a new trend in the K-pop industry. Since their debut in 2018, ATEEZ has achieved six consecutive top 10 entries on the Billboard 200 chart, establishing themselves as a global performance group. Despite originating from a mid-sized entertainment company, they have successfully maintained tours across North America and Europe while rapidly expanding their global fanbase. The new track 'BAD' blends Brazilian funk rhythms with Latin pop sounds and repetitive hooks, creating a simple yet powerful impression. In an era where K-pop competitiveness is no longer defined solely by hit songs, but rather by how albums are experienced and how far those experiences can be extended, ATEEZ is praised not for following change but for creating their own distinctive flow.