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TVXQ, SHINee, RIIZE, and Onebin Star in Energy Drink 'Eul Doctor' Advertisement

Published 2026.07.02

By Cely Editor

TVXQ, SHINee, RIIZE, and Onebin Star in Energy Drink 'Eul Doctor' Advertisement

Dong-A Pharmaceutical has unveiled a new advertisement campaign for 'Eul Doctor,' an energy drink, featuring TVXQ's Yunho, SHINee's Minho, RIIZE's Eunseok, and Onebin—all SM Entertainment artists. The campaign, announced on the 1st, brings together members from different groups in a single advertisement, an exceptionally rare combination in domestic advertising. The advertisement was created to be dynamic and powerful, reflecting Eul Doctor's modusumer product concept. The background music, a remake of Deus's 'We Are,' has been adapted to resonate with younger generations. The four models not only participated in singing the track but also showcased dance performances, creatively implementing K-culture through music. The advertisement captures the journey of young people discovering their own path through continuous challenge and growth, delivering an uplifting and refreshing message of support.