HYBE is promoting a 'cultural semiconductor' investment strategy through its affiliated artists' expansion into Busan. Starting with BTS's 'The City Busan' project, HYBE subsidiaries' artists including ENHYPEN and BOYNEXTDOOR are expanding their activities in the Busan region. This strategy aims to diversify the K-pop industry's base and contribute to regional cultural industry development. The projects are scheduled to be launched in earnest from the first half of 2026, targeting the establishment of a new cultural ecosystem centered on Busan. Through this initiative, HYBE seeks to maximize the global influence of K-pop groups while simultaneously revitalizing Busan's cultural tourism industry.