Published 2026.07.02
By Cely Editor
RESCENE's Won-i achieved the top position in the July 2026 individual idol brand reputation rankings. Won-i's brand reputation index reached 1,584,988 points, marking a 38.95% increase from June's 1,140,658 points. RESCENE's Minami secured second place with 996,332 points (up 243.83%), while ILJIT's Won-hee placed third with 867,347 points (down 30.41%). The brand reputation index is calculated by analyzing big data on how consumers' online activities influence brand consumption, measuring participation, media, communication, and community indices comprehensively. According to Park Koo-chang, director of the Korea Corporate Reputation Research Institute, Won-i's brand showed high positive keywords including 'hot', 'charming', and 'active' in link analysis, with a positive sentiment ratio of 93.95%. Keywords related to 'Geoje City', 'YouTube', and 'Fritter Girl' also garnered significant attention.
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