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AND2BLE Launches Ad Authentication Event to Meet Fans Across Seoul

Published 2026.07.01

By Cely Editor

AND2BLE Launches Ad Authentication Event to Meet Fans Across Seoul

Global entertainment tech company BIGC announced the launch of an advertisement authentication event 'AND2BLE ROAD: Finding You CURIOUS' for AND2BLE. The event allows fans to visit and verify outdoor advertisements in Seoul that were created through The K-POP Cheer Up project and THE SHOW's post-voting campaign. Advertisements installed in high-traffic areas such as Myeongdong, Hongdae, and Hapjeong are connected in a 'Fan Support Road' format, enabling fans to naturally explore the city while experiencing various advertisements. Participants can take photos of AND2BLE advertisements at three locations: Hongik University Station digital bus shelter, Hapjeong Station No. 1 CM board, and Myeongdong Station Exit 6 shopping street OOH. They should then mention the BIGC CHOICE official X account and post their verification photos with required hashtags. The event runs until the 21st of next month, and BIGC will randomly select participants to receive autographed CDs from AND2BLE members and mobile gift vouchers.