The K-pop girl group RESCENE's viral phrase 'Yaho' has become a promotional 'guarantee' for local governments nationwide. After a video of RESCENE members shouting 'Yaho' in Geoje rapidly spread on social media, local governments across the country took notice of new possibilities for regional ambassador activities. Geoje City preemptively appointed RESCENE as promotional ambassadors on May 22, marking the starting point of the 'Yaho' trend. Suwon City appointed them on June 24, highlighting member Rib's hometown origins. Subsequently, Gyeongju City joined on June 29, and Goyang City plans to appoint RESCENE this week. A Suwon official stated that 'RESCENE is establishing a new concept as a regional promotion idol, with differentiated promotional strategies highlighting each member's hometown.' A Goyang official also noted this as a 'new case where each member's hometown is highlighted,' evaluating them as the most effective promotional figure at present.