Felix from Stray Kids has been cast as the model for chicken franchise BBQ, generating significant buzz. The two teaser videos released on the 23rd surpassed 5.2 million views in just 6 days, rapidly spreading through SNS among fan communities in major countries including the US, Mexico, Brazil, Japan, China, Vietnam, and Russia. Felix is known as an enthusiastic BBQ fan and has previously shared his favorite BBQ combinations with fans, making this collaboration feel natural and authentic. The teaser videos showcase two different concepts, featuring Felix's refined visuals and unexpected charm set against a press conference venue and BBQ village backdrop. A crispy sound effect accompanies the scene where Felix bites into the chicken, conveying the texture of the new menu intuitively. BBQ expects this collaboration with Felix, who has a global fanbase, to effectively promote the premium Korean chicken brand to both domestic and international audiences, with fans eagerly anticipating the upcoming new menu reveal.