Published 2026.06.30
By Cely Editor
According to Belif Lab, a subsidiary label of HYBE, announced on June 29th, the group ENHYPEN has undergone a brand renewal to reestablish its team identity and open new expansion possibilities. The core keyword of this rebrand is 'multidimensional cohesion' beyond simple 'connection,' representing a transition from the previous message of connecting people and the world through music to a stage of simultaneously expanding diverse relationships and influence. The new logo expands the existing 'EN-' structure by transforming the hyphen (-) into a single frame and placing 'EN' within it, symbolizing ENHYPEN as the subject of expanding connections. The team symbol visualizes 'expanded connections' with a structure extending outward from the starting point of relationships, embodying meanings of growth and expansion. Belif Lab explained, "ENHYPEN will serve as a central axis within a wider and denser network of relationships, creating new values as a global artist brand in various fields." This brand renewal is expected to serve as a foundation for ENHYPEN, which has grown within the existing worldview of 'connection,' to further strengthen its position as a global artist.
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