Published 2026.06.26
By Cely Editor
K-pop group AND2BLE has officially partnered with Sony Music, one of the world's three major record labels, to expand into the Japanese market. Through this collaboration, AND2BLE will leverage Sony Music's extensive distribution network and marketing capabilities to strengthen their activities in Japan. Sony Music is one of the most influential labels in the global music industry with extensive experience supporting various K-pop artists' international expansion. This partnership is part of AND2BLE's global expansion strategy, aiming to expand their Japanese fanbase and increase album sales. With Sony Music's support, AND2BLE is expected to secure opportunities to enter major Japanese music charts and gain exposure on local radio broadcasts.
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