Actor and singer Park Jihoon is under review as a new brand model for the coffee franchise 'THE VENTI.' According to the distribution industry on the 24th, social media posts and testimonies from franchise owners reveal that promotional materials of the previous model G-Dragon are being removed from THE VENTI locations, with Park Jihoon set as the new model. A franchise-related official stated, 'While not finalized, detailed negotiations regarding budget and costs are currently underway,' noting that if the contract is confirmed, new advertisements will be shot in July, promotional activities will occur in August, and a nationwide brand campaign will be launched afterward. Park Jihoon's fanbase 'Mae' and consumers are showing positive reactions, with comments such as 'I'll buy THE VENTI daily' and 'I'll switch to THE VENTI gift cards instead of other brands.' Park Jihoon achieved '10-million-viewer actor' status earlier this year by surpassing 10 million cumulative viewers in the film 'The Man Who Lives with the King,' and recently has been recording consecutive hits as the lead in the tvN·Tving drama 'The Legend of the Mess Sergeant.' THE VENTI stated that while the existing model's contract term has expired, no new model appointment has been officially confirmed.