BLACKPINK's ROSÉ showcased her use of stress ball 'Nido' on YouTube channel 'First We Feast', triggering a surge in popularity of tactile toys among the younger generation. Following ROSÉ's influence, the sensory toy market is rapidly expanding. Actress Moon Chae-won also visited Dongmyo toy market and purchased squishy toys and stress balls, sharing the experience on her YouTube channel. Additionally, comedian Ahn Joo-mi introduced keypad keyring 'Dogakyi' as a trending item on SNL Korea, demonstrating growing interest in tactile toys among entertainers. This phenomenon goes beyond mere toys, gaining public recognition as stress-relief products.