The Korea Tourism Organization is launching a new campaign called 'BIAS (Be In Artists' Scenes)' in collaboration with global K-pop artists, running through the end of November. The campaign name is derived from the word 'Bias,' which means 'favorite artist' in international fan communities. Four teams participate: EXO's Kai and Sehun (Suncheon, Jeollanam-do), Monsta X (Gyeongju, Gyeongbuk), Stray Kids (Busan), and Toours (Gangneung, Gangwon-do), visiting their respective regions to promote Korean travel attractions. Video content will be released sequentially on each artist's official YouTube channel until July 9. Major travel platforms including Nol Universe, Createtrip, and Klook will operate special product promotions featuring filming locations from the videos. The organization will establish a dedicated campaign page on 'VISITKOREA' to introduce regional attractions and connect to travel platform offerings. Additional promotions at concert venues and outdoor advertisements at airports and major transit hubs aim to drive regional visits and SNS engagement among fans.