TREASURE and BABYMONSTER have achieved remarkable success in the K-pop industry during the first half of 2024. TREASURE completed a global tour spanning 14 cities with 27 performances and made a comeback within two days with their fourth mini album [NEW WAV]. This album marked their first release with all hip-hop based tracks and achieved one million copies sold in initial sales, topping major charts in Korea and Japan. The title track 'IF I' music video ranked #1 in YouTube's most-watched videos within 24 hours and set a record for fastest 100 million views among K-pop songs released this year. BABYMONSTER made a swift comeback on the 8th with digital single 'SUGAR HONEY ICE TEA,' which claimed the top spot on YouTube's daily trending music videos. The group will launch their second world tour [춤(CHOOM)] from June 26-28 at Seoul Olympic Gymnastics Arena, with 18 cities and 29 confirmed dates, with additional European, North American, and South American dates to follow. Both groups have consistently expanded their global fanbase through strong live performance capabilities, and expectations are high for their second-half activities.