BBQ has appointed Felix, a member of K-pop idol group Stray Kids, as the brand's new global model. This official announcement by Genesis BBQ Group marks Felix's involvement in promoting BBQ's new menu items. As a popular member of Stray Kids with a substantial global fanbase, Felix's selection represents BBQ's strategy to strengthen international marketing efforts. The company has already begun releasing teaser content featuring Felix and the new menu, generating significant interest from fans worldwide.