Jeong Won-i (22), a member of girl group RESCENE, posted a video about her hometown Geoje on her YouTube channel on May 22nd, which has gained significant popularity. The video captures her traveling through Geoje with Japanese bandmate Minami (19), speaking in local dialect and enjoying fishing activities, achieving nearly 6.7 million views within two weeks. Minami's exclamation 'Geoje Yaho' was parodied on short-form video platforms and became one of the most popular online memes of May-June. The video received over 30,000 comments with viewers saying they wanted to visit Geoje after watching it. Geoje City appointed all RESCENE members as promotional ambassadors and released a promotional video combining 'Geoje Yaho' with local tourist attractions, which recorded 2.68 million views. The city reported that YouTube search rates for 'Geoje City' and 'Geoje' increased by 7.2% and 6.5% respectively compared to before the video release, demonstrating a positive cycle where personal content leads to regional promotion and tourism demand.