Chinese smartphone manufacturer OPPO officially announced the global launch of the Reno16 series mid-range smartphone and appointed K-pop girl group BABYMONSTER from YG Entertainment as the new brand ambassador. Starting June 25, OPPO plans to sequentially launch the Reno16 series in global markets beginning with Thailand and Spain. OPPO explained that BABYMONSTER's image of creativity, confidence, and self-expression aligns with the brand direction of the Reno series. The Reno16 series features a 3D Pop Planet design inspired by space and planets, with AI-based photo and video editing functions and various content creation features targeting young generations and creators. The series, which debuted in the Chinese market in May, will have specifications adjusted according to country-specific regulations and market environments. Industry analysts believe OPPO is strengthening competitiveness in the mid-range market by leveraging AI functionality and K-pop marketing as differentiation factors amid intensifying AI smartphone competition.