Healthcare brand Health Helper announced on June 15, 2026, that it has selected Park Ji-won, the main vocalist of K-pop group fromis_9, as the model for its new brand campaign. The campaign centers around Health Helper's flagship product 'Max Cut' and is designed as part of the company's marketing efforts to enhance brand image and product awareness. Park Ji-won was chosen as the campaign model due to her active presence across various fields including music, entertainment shows, and online content creation. The campaign content will be released sequentially through the brand's official SNS and online channels in various formats including short-form videos. Through this campaign, the company plans to expand consumer touchpoints primarily through digital platforms.