ONF and U.S. Pear, subsidiaries under HYBE, are simultaneously launching activities based on the same intellectual property (IP). Despite belonging to the same parent company, the two groups are operating as separate teams while leveraging shared IP, exemplifying HYBE's multi-layered artist portfolio strategy. ONF continues its existing musical activities while providing differentiated content within the same IP universe alongside U.S. Pear. Through this approach, HYBE appears to be securing diverse fanbase segments and implementing integrated IP-based marketing strategies to maximize content value and audience engagement.