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RESCENE Achieves Chart Resurgence Through 'Geoje Yaho' Meme

Published 2026.06.16

By Cely Editor

RESCENE Achieves Chart Resurgence Through 'Geoje Yaho' Meme

Girl group RESCENE has created a chart resurgence miracle, surpassing major entertainment company groups with a single viral moment. Member Minami's spontaneous response of 'Geoje Yaho' to member Won-i's mention of being from Geoje became a viral meme through short-form content, generating public interest in their August 2024 debut mini album 'Syndrome' and its title track 'Love Attack.' The song has climbed to number 5 on Melon's Top 100 chart, breaking through the fierce competition among major entertainment company girl groups. According to Entertainment Culture Research Institute, the character content from the Geoje travel short-form video featuring Won-i and Minami became the key driver of the music's chart resurgence. RESCENE's success is being called the 'small agency miracle' in a media environment that has shifted from legacy media to short-form and algorithm-focused platforms. While past groups like BEAST and INFINITE succeeded through broadcast appearances and EXID through SNS fancams, the current era allows any group with algorithmic reach to gain public attention regardless of follower count. As major agencies operate packaged fan platforms, variety shows, and global promotions through capital power, smaller agencies lack such resources and must rely on non-music content strategies. In a market fatigued by similar concepts from major agencies, RESCENE's 'Geoje Yaho' resonated as authentic content with regional identity and natural variety appeal.