TREASURE, under YG Entertainment, has set a new K-pop record with their latest music video 'IF I'. The MV, released on YouTube on December 1st at 6 PM, surpassed 100 million cumulative views in just 11 days, 22 hours, and 49 minutes. This marks the fastest achievement for the group itself and is the quickest pace among new songs released this year. The milestone was reached just two weeks after their comeback, with the success attributed to the effective production work by Yang Hyun-suk, YG Entertainment's founder and producer.