Won-i, the leader of girl group RESCENE, has gained significant popularity under the nickname 'Geoje Girl.' Since debuting in 2024, RESCENE has demonstrated that mid-size entertainment companies can succeed through YouTube exposure without major label support. Won-i launched her personal YouTube channel 'Annyeonghaseyo Won-i Imnida Jalbutan Gamnida' in February, naturally mentioning her hometown Geoje while communicating with fans. A turning point came from a 'gyaru concept' content with member Minami, where Won-i's line "You'd get in trouble with Geoje citizens like that" went viral, creating the 'Geoje Girl' nickname. This nickname has transcended simple viral content to elevate RESCENE's overall recognition, with Won-i's straightforward, unpolished character demonstrating a new survival formula for rookie artists from smaller agencies in the SNS era. The distinct regional identity of Geoje combined with Won-i's natural communication style proved more powerful than polished brand imagery.