Three girl groups under HYBE labels - LE SSERAFIM, ILLIT, and KATSEYE - have formed an unprecedented collaboration unit called 'ICONIC BY MISTAKE.' This marks a rare instance in the K-pop industry where idols from different entertainment companies and agencies including Belif Lab, Source Music, and HYBE-Geffen Records come together for a joint project. The collaboration has garnered significant attention from international media outlets and is being recognized as a trendsetting case in the Korean music industry. Fans are particularly excited about the chemistry between members from each group, who bring their own unique colors and characteristics to the project, making it one of the most anticipated collaborations in recent K-pop history.