ILLIT's first world tour concert 'ILLIT LIVE "PRESS START♥︎" in HONG KONG' has sold out all tickets during the general ticket reservation on August 11. The group members—Yin, Minju, Moka, Wonhee, and Iroha—will now perform on both August 22 and 23 at AsiaWorld Expo Hall 10 in Hong Kong. The additional show expands the tour to 7 cities with a total of 15 performances. ILLIT has demonstrated strong ticket power by adding restricted view seats for their Seoul and Japan concerts. The Japan tour begins on August 13-14 in Aichi, followed by Osaka, Fukuoka, Hyogo, and Tokyo, concluding with the Hong Kong performances. Meanwhile, ILLIT will release a digital single "ICONIC BY MISTAKE" in collaboration with LE SSERAFIM and KATSEYE on the same day at 1 PM.