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BTS Busan Concert: Opportunity to Showcase Global City's Prestige to the World

Published 2026.06.12

By Cely Editor

BTS Busan Concert: Opportunity to Showcase Global City's Prestige to the World

BTS is holding the 'BTS World Tour Arirang in Busan' concert at Busan Asiad Main Stadium for two days. The concert commemorates BTS's 13th anniversary and takes place in Busan, the hometown of members Jimin and Jungkook, attracting significant attention from global ARMY fanbase. Over 100,000 fans, including 50,000 from overseas, are expected to visit Busan during the concert. BTS has completed military service and returned as a complete group in the first half of this year, leading the K-pop wave. They recently won 'Artist of the Year' at the American Music Awards and achieved sold-out records at their US and Mexico tours. Busan has developed metropolitan infrastructure and beautiful marine tourism content, with 3.64 million foreign tourists last year and approaching 5 million annually. Iconic locations associated with Jimin and Jungkook's childhood memories and 'Ami-dong' (named after the fanbase) are attracting significant international interest. Tourist attractions, hotels, department stores, and cafes in Busan are implementing special events and marketing to maximize the economic impact, known as 'Aminomics.' For successful event execution, authorities must prevent unfair business practices from undermining the city's image, while police and fire departments must ensure public safety.