IM Finance is launching a new marketing campaign targeting Gen MZ generation with EXO member Chanyeol in a leading role. This strategy comes following the company's success in obtaining a YouTube Silver Button on its channel. Chanyeol was selected as a key figure to revitalize IM Finance's brand image due to his high public recognition and strong communication with younger audiences. The campaign represents the finance industry's recent trend of utilizing celebrity endorsements to attract Gen MZ consumers. Building on the community platform established through YouTube, the company aims to acquire a broader customer base through its partnership with Chanyeol. With the importance of targeting younger demographics in the financial services market increasing, industry attention is focused on how effective this strategic move by IM Finance will be.