EXO member Chanyeol collaborated with iM Financial Group on a YouTube content series titled 'Good Fortune Project–Good Fortune Speed.' The series, which focuses on the concept of 'opening fortune' (開運), introduces various practical methods to dispel negative energy and attract positive energy, inspired by the recent cultural trend among Gen MZ. In the first episode, Chanyeol transformed into a 'fortune fairy' at iM Financial Center, performing cleaning missions and interacting with employees. In the second episode released on the 12th, he visited a shelter for abandoned dogs to participate in charitable activities including cage cleaning and dog adoption promotion. iM Financial Group created this content to establish a trendy brand image reflecting Gen MZ's interests and expand digital engagement. The iM Town channel, which combines financial content with entertainment-style videos, surpassed 100,000 subscribers in March and received YouTube's Silver Button Award. As of the report, subscriber count exceeds 110,000 and continues to grow.